Should we think about things and worldly affairs, all the time or, it is better to relax, do what we need to do, and leave the result to the destiny. Usually, we waste time in planning about our future and doing nothing at the moment. We spend a considerable amount of time to comfort our physical needs and too little upon our spiritual needs. We think materialistic things will provide us real comfort and peace. In fact, they are meant to give us peace and happiness provided we are already happy and in a good mood. It is a cruel fact that we could be distressed and anxious while lying in our luxurious bed! We cant get enough food and feel right if we are not in total peace. Therefore, our all physical needs are essential to be fulfilled if our basic human needs are already fulfilled. A man who is hungry, sleepless(due to some anxiety and stress), and fearful could never enjoy the diamond glass, bed of roses or a grand house to live in. At first, we need to fulfill our basic needs till we are satisfied and in peace in our tiny life. Then we could think about buying some add-ons. Though some add-ons are necessary these days, for example, mobiles, computers, and TVs. Think about a man who is sick – would he enjoy the tv, computer or mobile as much as he could being a healthy one. No. so the health is the first wealth one could wish for in time of sickness. Likewise sleep is the best medicine. If one cannot sleep due to some stress, he or she would need some therapy or some help to feel better rather than a comfortable bed or couch. After getting peace of mind, he could enhance his sleep time by having a warm bed or a cozy mattress. Similarly, think about a woman who needs to become a mother. She is in dire need of that. Should she be comfortable if you provide her with a great job and a huge amount to spend on her! She would never be happy with all of this stuff unless she becomes the mother of one at least! Human beings are like that. We all need basic things to some level; after that, we can struggle for more items. When one has a room to live in, food to eat, a bed to sleep, job to work, relationships to become social, and friends to talk; then life becomes less miserable, and one can think of other add-ons.
Keeping above in view, we can say that all human needs that marketers are trying to exploit by their lavishly wordings are not serving their purpose. The best quality of the home is not essential to make us truly happy, rather the quality of relationship we hold is much more important. The quality of health is much more important than the quality of make-up we are looking for to impress others. Similarly, the love, peace, and mental well-being are true gifts of God and much better than millions in banks with constant torture, stress, anxiety, and depression. No doubt, we could enjoy both the freedom of choice and the harmony of love along with the tranquility of peace at the same time if we are very much blessed and honored.
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marketing
Should money be the root cause of all happiness!
I always cherished wealth as something beautiful, alluring and mind-blowing thing to feel proud of. I have never thought my life ahead without my pretty, ambitious desires, wishes, and aspirations. I thought it is the only form of happiness one could achieve by hard work and motivation. I thought I need to have a rich background if I want so and so….
Now I feel I was 100 percent wrong. People still would not feel like me – as it is very hard to realize what it is in the actual sense. Let me give you some examples:
A person dying from any trivial form of cancer would be ready to give his all belongings to you in return of his health!
A person who wants to become a parent would be much likely to spend all his wealth to fulfill his/her ultimate desire!
A person who is crazy for being socially acceptable and popular artist, would not care for his wealth in case he needs to spend it lavishly to achieve his goal!
A person who wants to settle down abroad might empty his all bank balance to create a life of his own choice!
Anyone who is crazy for someone or something could sacrifice much more wealth than he realizes for that very cause. Nothing wrong with it.
In short, we, basically, follow our desires, aspirations, and inspirations in life after fulfilling our basic needs of food, health, and shelter. And we are always ready to spend on such wishes, no matter how strange they are in the eyes of others. In other words, our wishes or needs (not basic) are our bosses who control us and make us think about them. We for most of the time are under such influence and for a very short time act wisely. It creates a vicious circle of desiring and fulfillment – after one wish always there is one more. Should it ever stop! Just like hope, such desires never stop, rather should not stop. The only thing we could do better is to control these loops through planning wisely. We can focus on our long-term goals and leave other distractions at all. After fulfilling our basic needs, we should not be controlled by others: marketers, business men, customer seekers, or any other entrepreneur. These people would never let us follow our real goals and distract us from achieving them by hard ways. Therefore, it is our duty to carry out all that is needed to follow our goals of life and spend money in the right direction, not anywhere else.
Thus, money itself is not helpful in any way; rather it provides us ways to satisfy our needs – need to fulfil our hunger, need to have a shelter, need of dressing up, need of maintaining social status, need to learn, need to become a healthy person, need to explore the world in depth, need to get married, need to get trained and need to earn more and more. It implies that if you are a needy person- you would need money and at the same time you would not need money if you are satisfied with your life overall. If all said above is true, whom, you guess should be the wealthiest person of the world!
Improve Your Perception For A Smart Choice
We all live a busy life and find no time to make decisions with complete peace of mind. Always we are in a hurry to do something, to take some action/reaction and then regret while having no choice later on! When you go for shopping, you are fascinated by different things in shops and many times you go for a thing that look prettier to you at that particular moment. There are many things that you, do not like today with that intensity for which you have bought them a few years back. You are again in the vicious circle of looking for something new everyday and keeping your regrets alive each day!
Here is a simple tip for you to consider before going for a shopping:
a. When you are overwhelmed by a product to have an instant buy, stop for a moment. Think if it is 100/100 in your mind – means you are completely in love with it! If it is that much adorable, then it will carry only 70 points in your mind after a week or so.
b. If you think that a product (you want to buy by heart) carries 70 points out of 100 in your mind, then understand that it will only hold 50 points after a week or so.
c. If you think the product is equal to 30 by 100; then it is better to leave it as it will leave you with regret after your purchase.
Now think about emotional, intimate relationship decisions. In the same scenario, when you see someone with great features; you are passionately overwhelmed by the product (boy or girl). This is the time to analyze it with caution. You can carry out a little judgment instantly and look for its value in numbers.
a. If the person carries 100 by 100; think after 10 years of marriage, the number will be reduced to 70 or so.
b. If the person carries 70 by 100; after 10 years or so, he/she will reduce his charm by 30 percent and hold only 50 out of 100.
c. If the person is keeping 30 or so marks in your heart out of 100; then please do not go for it. Leave him/her alone.
In most of the matters, when you are in between and could not decide anything for you; it is always better to leave that particular thing for a safe decision making.
My numbers are not exact; variations are always there and depend on the persons particular needs and choices criteria. However, these numbers convey the caution that we all could apply in our day to day decision making struggles, from buying a glass of water to looking for a partner to live with forever!
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Things look beautiful in shops!
Have you ever noticed things look more beautiful in shops than viewing them at home after having a purchase?
Have you ever found someone more attractive at a distance than sitting beside him/her and have a wee chat?
Have you ever thought about the girls you adore, would become little less attractive after getting married to you (or vice versa)?
Given the fact that things lose their attraction when we find them closer and closer day by day. By nature, we cannot focus on the same object for the whole of life. We keep on changing our priorities and shifting our attention as per our needs and requirements. This is very much aligned with our innate characteristics by birth. However, there could be some exceptions in this regard too.
Now, before going for a shopping, could you imagine you have already done it. If so, then what are your feelings? If you cannot imagine, what are your feelings after having a purchase? What are your feelings after spending some time with your favorite thing? What are your feelings after a month of purchasing your favorite thing? You must have forgotten what were your feelings when you purchased something you used to fancy. So this is a continuous loop of wishing, feeling happy, and then wishing again for something else.
What about having a date with someone you love the most? Do you feel a lack in your relationship after spending some time together? If yes, you are taking people like things with whom you will be used to. If yes, then you should be very careful in selecting them for a relationship, as you get bored easily, even with humans.
People are not, like things- they grow in terms of age, experiences, knowledge, attitudes, emotions, and the list is never ending. So we never get used to and look for another. However, it is worth considering that we need to improve our relationships for not being sick to each other. The more areas of mutual interest, we explore among our relationships, the better it is for us. Otherwise, things will start deteriorating and get stuck.
Nature has protected us from being stuck in a relationship through a cool process of parenting and upbringing the children. After becoming parents, couples share many things together – thus moving forward together while focusing on the same object (e.g. Children). With children, we grow together and never get bored!
Nowadays, marketers are exploiting our emotions very wisely in terms of upgrading the software, products and attractions. We purchase them and upgrade them- thus are less likely to get a feeling like stuck. Things keep on changing, and we are never completely used to them. Things that cannot be upgraded; usually lose their attraction very soon.
To conclude, we need to upgrade things (traits) in us to survive in the market through various strategies like:
- Learning new things/ fields
- Having new experiences
- Meeting new people
- Visiting new places
- Creating new horizons
When we stop doing upgrading, we are stuck. We are used to ourselves first and then with others. Therefore, to get a long, healthy life, it is very important to continue with the change outside and inside. It is something we all are doing unconsciously with the help of evolutionary laws; it is something we need to improve too through effort and hard work.
Perceive Today! 